Project Summary

The aim of Digital Marketing in Technical and Vocational Education and Training (DigiMarkt) in Ghana is to empower training providers and learners to enhance their digital readiness for Technical and Vocational Education and Training (TVET). By defining future skills needed for TVET graduates in the digital era and aligning such skills to the unique local Ghanaian Context will help achieve the project aim. The project will involve participants in co-creating DigiMarkt, as well as improving the skills of teachers/trainers and mentors on innovative tools, online pedagogies and teaching techniques, cutting–edge technologies and trends in DigiMarkt. ... The course will give opportunity to the youth, by empowering them in the use of digital transformation tools and model in order to practicalize technical and vocational education. For the purposes of skills transfer for interested institutions and organizations that are willing to reinforce capacity and attractiveness of TVET, the DIGIMARKT approach will be available for the public to ensure sustainability. Further to the project sustainability plan, an online micro learning unit on DIGIMARKT will be available to all interested organizations and learners in English by the project partners. The project will be a two-year duration, and will be implemented by Steinbeis Beratungszentrum (SRZ), Slovak University of Agriculture, Int@E Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development (AAMUSTED), Bolgatanga Technical University (BTU), Cape- Coast Technical University (CCTU). Read More...


Project Milestones!

S# Milestone Name Work Package Lead Beneficiary Due Date Means of Verification
MS 1 Initial Meeting to start the project WP 1 SBZ M2 Initial meeting was organised to Kick off the Project implementation.
MS 2 Organize plenary Management meeting and reports WP 1 SBZ M12 - M24 Midterm and final reports prepared, compiled and delivered
MS 3 Action plan for the training in Digital Marketing WP 2 AAMUSTED M6
MS 3.1 Established Labs WP 3 SUA M12 Training labs at the partnering university
MS 3.2 Interactive web based platform WP 3 SUA M18 Web-based
MS 4.1 Quality Plan WP 4 Int@U, and BTU M6 Quality planning and evaluation strategy developed
MS 4.2 External Evaluation WP 4 Int@U M12, M24 External evaluators reports generated.
MS 5.1 Project Website WP 5 AAMUSTED M3
MS 5.2 Dissemination Plan WP 5 AAMUSTED M6 Dissemination Strategy