Towards Digital Marketing in Technical and Vocational Education and Training in Ghana
DigiMarkt is a collaborative project co-funded by the European Union with a total funding of €394,185.00
Project Summary
The aim of Digital Technical and Vocational Education and Training (DigiMarkt) in Ghana is to empower training providers and learners to enhance their digital readiness for Technical and Vocational Education and Training (TVET). By defining future skills needed for TVET graduates in the digital era and aligning such skills to the unique local Ghanaian Context will help achieve the project aim.
The project will involve participants in co-creating DigiMarkt, as well as improving the skills of teachers/trainers and mentors on innovative tools, online pedagogies and teaching techniques, cutting–edge technologies and trends in DigiMarkt. The course will give opportunity to the youth, by empowering them in the use of digital transformation tools and model in order to practicalize technical and vocational education.
For the purposes of skills transfer for interested institutions and organizations that are willing to reinforce capacity and attractiveness of TVET, the DIGIMARKT approach will be available for the public to ensure sustainability. Further to the project sustainability plan, an online micro learning unit on DIGIMARKT will be available to all interested organizations and learners in English by the project partners.
The project will be a two-year duration, and will be implemented by Steinbeis Beratungszentrum (SBZ), Slovak University of Agriculture, Int@E Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development (AAMUSTED), Bolgatanga Technical University (BTU), Cape- Coast Technical University (CCTU).
Project Aim and Objectives
Project Aim
The aim of the DigiMarkt Project in Ghana, is to empower training providers and learners to enhance their digital readiness for Technical and Vocational Education and Training (TVET).
Project Objectives
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1
Support Teachers and Trainers
To support teachers and trainers with new digital skills and competences
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2
Improve Competences and Skills
To improve the level of competences, skills and employability potential of TVET learners by developing new and innovative TVET education programmes, especially those delivering key competences in ICT skills.
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3
Digital Marketing Laboratory
To set up digital marketing laboratory to enable students interact and enhance students competency in Digital TVET marketing.
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4
Empower TVET Providers
To empower TVET providers to enhance the resilience and digital readiness of TVET graduates in Ghana.
Project Partners
Collaborating institutions making DigiMarkt possible
European Partners
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Steinbeis Beratungszentrum (SBZ)
Germany
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Slovak University of Agriculture
Slovakia
Ghanaian Partners
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Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development (AAMUSTED)
Ghana
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Bolgatanga Technical University (BTU)
Ghana
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Cape-Coast Technical University (CCTU)
Ghana
Disclaimer
This project has been funded with support from the European Union. This publication reflects the views only of the author, and the EU cannot be held responsible for any use which may be made of the information contained therein.
Interested in Learning More?
Explore our project milestones and deliverables to see how DigiMarkt is transforming digital marketing education in Ghana.