Project Activities
Explore the key activities and events of the DigiMarkt project, from training sessions to international collaborations.
The project deems it as very important to study the experiences of each EU partner because all of them have similarities and uniqueness in their experiences and expertise. The first cohort of training will take place in Slovak University of Agriculture (SUA) in Nitra with first 20 Ghanaian staff from Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development (AAMUSTED), Cape-Coast Technical University (CCTU) and Bolgatanga Technical University (BTU).
Project Activities Timeline
Key events and milestones in the DigiMarkt project
DigiMarkt Info Day
2025-08-22
The university-wide information day for the DigiMarkt project is scheduled for Tuesday August 26, 2025 at the New Auditorium of the Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development at 10:00am local time.
DigiMarkt Info Day at BTU
2025-08-20
The Bolgatanga Technical University in Ghana has had a colourful Information Day event that outdoored and shared the key details of the DigiMarkt project with the university community and the general public. The event was held on July 17, 2025 at the Bolgatanga campus of the university.
Transfer of EU Experience and Staff Training 2
2025-08-13
Second Digital Marketing Training for the Ghanaian Partners at Leipzig, Germany
Social Digital Entrepreneurship and Needs Analysis
2025-02-03
This activity was undertaken in line with the Work Package Two with focus on analysis and assessment of needs of the project against the status quo. Questions on digital marketing TVET related products will be presented to the stakeholders for responses to help shape the discourse in digital marketing in TVET. The needs analysis also focused on open innovation and current collaboration situation between TVET institutions and the youth in advancing their skills in digital marketing. This activity on analysis and identification of the training needs of future workers in innovation and entrepreneurship promotion centres in collaboration with enterprises and industrial bodies will boost the project impact and dissemination. A common questionnaire was distributed to all stakeholders. The survey data was analysed to identify the needed skills and the methodology to follow in running the project. Based on the results and report produced, decision will be made on the research fields for partner country.
Transfer of EU Experience and Staff Training
2025-02-02
Training of the Ghanaian partners will take place in EU at SRZ, Int@E and SUA partner institutions. As part of ensuring adequate transfer of EU experience and knowledge, the project will organise 4 training of trainers (ToT) workshops, 3 in Europe and 1 in Ghana. The training of trainers’ workshop will help build acquaintance with experience of EU in carrying out the mandate of the project. This is explained by the fact, that face-to-face practical training is the most efficient form of training. The project deems it as very important to study the experiences of each EU partner because all of them have similarities and uniqueness in their experiences and expertise. The first cohort of training will take place in Slovak University of Agriculture (SUA) in Nitra with first 20 Ghanaian staff from Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development (AAMUSTED), Cape-Coast Technical University (CCTU) and Bolgatanga Technical University (BTU). The training is expected to take place from 28th April to 3rd May 2025.
Work Packages
Key components of the DigiMarkt project
WP1: Project administration and coordination
Management and coordination of all project activities and deliverables.
WP2: Social Digital Entrepreneurship and Needs Analysis
Research and analysis of digital marketing needs in TVET education.
WP3: Training Materials and Mentorship
Development of training materials and mentorship programs for digital marketing.
WP4: Quality Evaluation and Assurance
Ensuring quality standards across all project deliverables and activities.
WP5: Project Impact and Dissemination
Measuring project impact and disseminating results to stakeholders.
Interested in Learning More?
Explore our project milestones and deliverables to see how DigiMarkt is transforming digital marketing education in Ghana.