Project Milestones
Towards Digital Marketing in Technical and Vocational Education and Training (DigiMarkt) in Ghana Project, co-funded by the European Union, with a total funding of €394,185.00
Project Milestones
Key milestones and deliverables throughout the project lifecycle.
Test Milestone
In ProgressTest Milestone
2025-01-04
Project Summary
The aim of Digital Marketing in Technical and Vocational Education and Training (DigiMarkt) in Ghana is to empower training providers and learners to enhance their digital readiness for Technical and Vocational Education and Training (TVET).
By defining future skills needed for TVET graduates in the digital era and aligning such skills to the unique local Ghanaian Context will help achieve the project aim. The project will involve participants in co-creating DigiMarkt, as well as improving the skills of teachers/trainers and mentors on innovative tools, online pedagogies and teaching techniques, cutting–edge technologies and trends in DigiMarkt.
The course will give opportunity to the youth, by empowering them in the use of digital transformation tools and model in order to practicalize technical and vocational education. For the purposes of skills transfer for interested institutions and organizations that are willing to reinforce capacity and attractiveness of TVET, the DIGIMARKT approach will be available for the public to ensure sustainability.
Further to the project sustainability plan, an online micro learning unit on DIGIMARKT will be available to all interested organizations and learners in English by the project partners. The project will be a two-year duration, and will be implemented by Steinbeis Beratungszentrum (SRZ), Slovak University of Agriculture, Int@E Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development (AAMUSTED), Bolgatanga Technical University (BTU), Cape- Coast Technical University (CCTU).
Work Packages
Our project is organized into five key work packages, each with specific objectives and deliverables.
WP1: Project Administration and Coordination
Initial meetings, management and monitoring meetings, project reports, midterm and final reports. Tasks include: T1.1 Initial Meeting to kick off the project, T1.2 Management and monitoring meeting, T1.3 Project report, midterm and final reports.
WP2: Social Digital Entrepreneurship and Needs Analysis
Field research, data collection, questionnaire analysis, and roadmap for project implementation. Tasks include: T2.1 Field research and data collection, T2.2 Project questionnaire analysis and definition, T2.3 Road map for project implementation and reports delivery.
WP3: Training Materials and Mentorship
Equipment purchase, lab setup, EU experience transfer, staff training, and curriculum development. Tasks include: T3.1 Purchase equipment, design and Establish Training labs, T3.2 Transfer of EU experience and Staff Training, T3.3 Design training courses and learning materials, T3.4 Develop an innovation model for academia-industry collaboration.
WP4: Quality Evaluation and Assurance
Quality plan development, project activity monitoring, and impact evaluation. Tasks include: T4.1 Develop a quality plan, T4.2 Evaluate and monitor project activities, T4.3 Evaluate impact and external reports.
WP5: Project Impact and Dissemination
Dissemination of project results and sustainability planning. Tasks include: T5.1 Develop project web site, T5.2 Dissemination planning, T5.3 Organize workshops and conferences, T5.4 Sustainable planning.
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Be part of our initiative to transform Technical and Vocational Education and Training through digital marketing skills and knowledge.