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November 06, 2026
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USTED Hosts Final Conference of EU-Funded DigiMarkt Project
DigiMarkt has laid an important foundation for integrating digital marketing into Ghana's TVET ecosystem. Its long-term success will depend on how effectively partner institutions sustain the laboratories, institutionalise the acquired competencies and build on the partnerships established during the project.
The University of Skills Training and Entrepreneurial Development (USTED) hosted the final conference of the European Union-funded DigiMarkt Project from 12–16 October 2026. The project focused on integrating digital marketing into Technical and Vocational Education and Training (TVET) in Ghana.
The conference, held under the theme “Transforming the Digital Future of TVET in Ghana: The Role of the DigiMarkt Project,” brought together representatives of the European Union, Ghanaian and German partner institutions, project trainees, and students.
Key achievements highlighted
The conference showcased several significant achievements of the two-year project, which received €394,185 in European Union funding:
1. Capacity development: More than 60 Ghanaians received training in Germany and Slovakia, supporting knowledge transfer and the development of digital marketing expertise.
2. Digital marketing laboratories: Modern digital marketing laboratories were established at three Ghanaian partner institutions:
- University of Skills Training and Entrepreneurial Development (USTED).
- Cape Coast Technical University (CCTU).
- Bolgatanga Technical University (BTU).
3. Teacher and trainer development: The project strengthened the digital competencies of TVET teachers and trainers.
4. Improved learner employability: The integration of digital marketing skills into TVET was recognised as an important contribution to preparing learners for opportunities in the digital economy.
5. International collaboration: Partnerships between Ghanaian and German institutions strengthened institutional capacity and facilitated international knowledge exchange.
Key messages from project leadership
- Prof. Frederick Kwaku Sarfo, Vice-Chancellor of USTED, commended the project for its contribution to digital transformation, teacher development and improved TVET delivery.
- Prof. Yarhands Dissou Arthur, National Project Coordinator in Ghana, emphasised the importance of sustaining the project's achievements beyond the funding period. He particularly highlighted the need to maintain and maximise the use of the digital marketing laboratories.
- Dr. Jonathan Barth, European Union representative and German Project Coordinator, encouraged partner institutions to regard the project's conclusion as the beginning of further innovation and collaboration rather than an endpoint. He urged partners to transform training into experimentation and experimentation into partnerships.
Overall significance
The final conference marked an important milestone in Ghana's TVET digital transformation agenda. DigiMarkt demonstrated how international partnerships, targeted capacity development, modern digital infrastructure and curriculum innovation can strengthen the relevance of TVET education in an increasingly digital economy.
Beyond celebrating the project's achievements, the conference placed particular emphasis on institutional ownership, sustainability and continued collaboration to ensure that the investments and knowledge generated through the project deliver long-term benefits.
The conference, held under the theme “Transforming the Digital Future of TVET in Ghana: The Role of the DigiMarkt Project,” brought together representatives of the European Union, Ghanaian and German partner institutions, project trainees, and students.
Key achievements highlighted
The conference showcased several significant achievements of the two-year project, which received €394,185 in European Union funding:
1. Capacity development: More than 60 Ghanaians received training in Germany and Slovakia, supporting knowledge transfer and the development of digital marketing expertise.
2. Digital marketing laboratories: Modern digital marketing laboratories were established at three Ghanaian partner institutions:
- University of Skills Training and Entrepreneurial Development (USTED).
- Cape Coast Technical University (CCTU).
- Bolgatanga Technical University (BTU).
3. Teacher and trainer development: The project strengthened the digital competencies of TVET teachers and trainers.
4. Improved learner employability: The integration of digital marketing skills into TVET was recognised as an important contribution to preparing learners for opportunities in the digital economy.
5. International collaboration: Partnerships between Ghanaian and German institutions strengthened institutional capacity and facilitated international knowledge exchange.
Key messages from project leadership
- Prof. Frederick Kwaku Sarfo, Vice-Chancellor of USTED, commended the project for its contribution to digital transformation, teacher development and improved TVET delivery.
- Prof. Yarhands Dissou Arthur, National Project Coordinator in Ghana, emphasised the importance of sustaining the project's achievements beyond the funding period. He particularly highlighted the need to maintain and maximise the use of the digital marketing laboratories.
- Dr. Jonathan Barth, European Union representative and German Project Coordinator, encouraged partner institutions to regard the project's conclusion as the beginning of further innovation and collaboration rather than an endpoint. He urged partners to transform training into experimentation and experimentation into partnerships.
Overall significance
The final conference marked an important milestone in Ghana's TVET digital transformation agenda. DigiMarkt demonstrated how international partnerships, targeted capacity development, modern digital infrastructure and curriculum innovation can strengthen the relevance of TVET education in an increasingly digital economy.
Beyond celebrating the project's achievements, the conference placed particular emphasis on institutional ownership, sustainability and continued collaboration to ensure that the investments and knowledge generated through the project deliver long-term benefits.
A
Admin User
Published on November 06, 2026
