Digital Marketing in TVET

Empowering training providers and learners with digital marketing skills in Ghana

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International Collaboration

Working with partners across Europe and Africa to enhance digital marketing education

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International Collaboration

Working with partners across Europe and Africa to enhance digital marketing education

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Capacity Building through International Collaboration

Working with partners across Europe and Africa to enhance digital marketing education

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Building Digital Capacity

Developing innovative training materials and resources for digital marketing

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International Collaboration

Working with partners across Europe and Africa to enhance digital marketing education

View Partners

ANNOUNCEMENTS

DigiMarkt Info Day at AAMUSTED -- August 26, 2025 - The AAMUSTED partners of the DigiMarkt project have scheduled an Info Day event to introduce and sha... Read more

T3.2 Transfer of EU Experience and Staff Training - The second training on AI in Leipzig, Germany from October 20 - 24, 2025 Read more

Digital Marketing in TVET

Towards Digital Marketing in Technical and Vocational Education and Training (DigiMarkt) in Ghana Project, co-funded by the European Union, with a total funding of €394,185.00

Empowering training providers and learners to enhance their digital readiness for Technical and Vocational Education and Training (TVET).

Project Milestones View Deliverables

Project Partners

Steinbeis Mediation (Germany)

INT@E (Germany)

SUA (Slovakia)

AAMUSTED (Ghana)

BTU (Ghana)

CCTU (Ghana)

PROJECT SUMMARY

About DigiMarkt

The aim of Digital Technical and Vocational Education and Training (DigiMarkt) in Ghana is to empower training providers and learners to enhance their digital readiness for Technical and Vocational Education and Training (TVET).

By defining future skills needed for TVET graduates in the digital era and aligning such skills to the unique local Ghanaian Context, the project will help transform technical education across the region.

Project Objectives

Support teachers and trainers with new digital skills and competences
Improve employability potential of TVET learners through innovative education programmes
Set up digital marketing laboratories for hands-on student experience
Empower TVET providers to enhance digital readiness of graduates in Ghana

Learn More About DigiMarkt

Digital Technical and Vocational Training

Empowering TVET Education

Building digital skills for the next generation of technical professionals in Ghana

ANNOUNCEMENTS

Latest Project Updates

Stay informed with the latest announcements and updates from the DigiMarkt project.

DigiMarkt Info Day at AAMUSTED -- August 26, 2025

Aug 22, 2025

The AAMUSTED partners of the DigiMarkt project have scheduled an Info Day event to introduce and share the key project details with the university com...

T3.2 Transfer of EU Experience and Staff Training

Oct 21, 2025

The second training on AI in Leipzig, Germany from October 20 - 24, 2025

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PROJECT UPDATES

Featured Project Activities

Stay updated with the latest activities and events from the DigiMarkt project

Completed

DigiMarkt Project Final Conference

2026-10-12

The conference brings together university leaders, educators, students, industry voices and our European partners. Together they will reflect on what DigiMarkt has achieved, share the stories of those it has reached, and set out the next steps for digital marketing education in Technical and Vocational Education and Training (TVET) across Ghana.

Completed

Second Management Meeting in Leipzig

2025-10-24

Second Management in Leipzig, Germany

Completed

Kick-off Meeting

2025-01-07

DigiMarkt Project Kick-off Meeting in Leipzig, Germany.

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News & Updates

Stay updated with the latest news, announcements, and project developments

USTED Hosts Final Conference of EU-Funded DigiMarkt Project

Featured

News Nov 06, 2026

USTED Hosts Final Conference of EU-Funded DigiMarkt Project

DigiMarkt has laid an important foundation for integrating digital marketing into Ghana's TVET ecosystem. Its long-term success will depend on how effectively partner institutions sustain the laboratories, institutionalise the acquired competencies and build on the partnerships established during the project.

Admin User

Gov’t urged to prioritise digital marketing in TVET as AAMUSTED launches ‘DigiMarkt’ program

Featured

News Aug 29, 2025

Gov’t urged to prioritise digital marketing in TVET as AAMUSTED launches ‘DigiMarkt’ program

The ‘DigiMarkt’ program by the AAMUSTED seeks to empower training providers and learners to enhance ther digital reading and entrepreneurship for TVET.

Admin User